Superbalist Case Study

How Superbalist Generated 236% Revenue
via 2019 Black Friday Campaign

About Superbalist

Superbalist, a part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa. With 300+ brands and over 32,000 products, and upwards of 8 million web visitors, the company is the market leader in the fashion industry.

What was Superbalist Looking for?

Superbalist wanted to increase higher revenue for 2019 Black Friday through organic search
than the previous year. For this, the following objectives were set by Infidigit:
  • 100% Increase in Organic Sessions
  • 100% Increase in Organic Revenue
  • Ranking in the top three search results for the ‘Black Friday’ keyword

What Infidigit Provided them ?

0 %
Increase in Organic Sessions

Implemented best technical SEO practices for organic sessions.

0 %
Increase in Organic Revenue

Exponentially increased Superbalist’s organic revenue by devising a custom strategy to boost online presence

The rank of Superbalist

Superbalist secured Rank #1 for “Black Friday” keyword for the entire campaign period.

0 %
Return On Investment

The result of the SEO initiative campaign was an ROI of 240, a 116x increase (11,683%).

How Did We Achieve These Results?

We initiated a content gap analysis on the website and found few loopholes in the content section. With this website content was created considering users as well as search engines. The focus was on long-tail keywords and ensuring that the content is of quality and appealing to users.

SEO is about user experience as well. We implemented infographics, videos, and structured data mark-up on the target pages for making them more user and SEO-friendly.

Internal links play a crucial role in SEO. Keeping that in mind a detailed internal linking strategy was created for target pages to optimize the crawl frequency.  This helped us to secure the #1 ranking for the target keyword. 

Some Snapshots


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