Zivame Case Study
How Infidigit Helped Zivame To Garner Top
Google Search Results
One of India’s fastest growing fashion e-commerce company which initially started out with lingerie e-commerce before extending into multiple categories and channels.
What was Zivame Looking for?
- Increase Non-Brand Sessions by 100%
- Increase in #1 keywords
- Increase New Users by 70%
- Gain Market Share For Various Categories
What Infidigit Provided them ?
Over the years, Infidigit helped Zivame improve their Non-Brand Traffic via organic channel (SEO).
Infidigit helped Zivame to increase rank#1 by 93%. Overall, Zivame now ranks on more than 10000 keywords
Infidigit helped Zivame to increase the new users via organic channel (SEO).
Industry applauded the collective efforts of Zivame & Infidigit team, that manifested the desired results and awarded the team with multiple awards in a span of one and a half year.
How Did We Achieve These Results?
We created content considering users & search engines in mind. We focused on the long tail keywords & ensured content is SEO friendly and more important user friendly. The strategy helped us to improve their keyword rankings.
The website was audited thoroughly and more than 250+ technical audit points were checked. We identified few technical issues on the website and recommendations were shared. With the technical implementation, we managed to improve the technical side of the website. This resulted in an increase in nonbrand traffic via the organic channels.
In this process, we also identified internal linking opportunities across the website. A detailed internal linking strategy was created for the website. This strategy helped us to improve internal linking and maximize crawling for bots.
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