SEO for Travel Website

Travel booking was never this competitive. Earlier, customers would walk into a travel agency, browse through glossy pictures of destinations on a catalogue, pick a destination, and that is it. The travel agent did the rest. Fast forward to now; SEO for travel websites has come into the picture.

Customers these days are much more informed and meticulous in their efforts to have a great holiday experience, and they conduct extensive research before proceeding with their booking. 

Now, the question remains, is your travel agency showing up on their search results?

Having a travel website is not enough to garner clicks from your potential customers. It would help if you worked on SEO to bring your customers to your website and provide them with valuable information and services that make them want to do business with you.

The internet is where people research destinations, compare costs and make a choice. Besides, people do not venture beyond the first page of the SERP results.

To make your way to the first page of SERP, you could either invest in a pay-per-click ad campaign or go with organic SEO for travel website. The latter, though time-consuming, can bring lasting changes to your site’s search performance. Organic SEO can secure you a high position on the search results page more effectively and for longer durations than the expensive pay-per-click option.

Importance of Travel SEO 

You might have the best website and plethora of services on offer, but unless your customers find you on the internet, they would not know of your existence.

  • SEO for your travel website can generate more leads.
  • Organic SEO is much more cost-effective than the paid version.
  • SEO can bring in targeted and potential traffic to your website.
  • SEO for your travel website will give you more visibility and authority.
  • Achieving good rankings will bring constant traffic flow to your site, which will, in turn, generate growth opportunities for your business.

Best practices for Improving SEO for Travel Websites 

1. Mobile Friendly Website

Most customers turn to their mobile phones for researching their next travel destination, and a website that is designed keeping in mind the device will turn out to be highly beneficial to you. What makes your mobile website appealing?

  1. An attractive web design that is responsive and user-friendly.
  2. Optimized images and videos
  3. Fast loading pages
  4. Text and touch elements designed for the smaller real-estate on mobile phones

2. Social Media Engagement

SEO for travel website leverages the potential of social media to enhance your web presence with your target audiences. A single arresting image of a destination can turn into a compelling reason to travel. Talk to your customers using the language they prefer by creating an interest in different locations.


3. Start Writing Blogs

A blog helps in developing a personal connection with your customers and can source backlinks to your site. If you keep your blog posts informative, unique and interactive, you can gain a lot of patronages. Your blogs can inspire your readers to travel and share their travel stories with you.


4. Build Authoritative Links

Building backlinks from authoritative sites can be a challenge, but it offers a plethora of benefits. Mentions of your business by travel review portals or from social media travel influencers can also provide effective traffic to your site. It would be best if you also remembered to internal linking effectively in your site.


5. Precise Breadcrumbs

Breadcrumbs on a page help visitors navigate to the previously visited pages by clicking on the links. Having breadcrumbs right on top of the page is helpful in a travel website, mainly when your pages are divided into sections and subsections.


6. Refreshing Content

The page content should be unique and provide value to your readers. Google severely punishes content duplication. It is crucial to have accurate and differentiating content on each page of your site. You can add reviews, personal stories and images to increase the appeal.


7. Visual Content

Travel, inherently, is visual. It is essential to have original photographs of destinations and properties that can increase interest and reliability on your site. SEO for travel website should focus on building a visual experience by using both pictures and videos instead of plain text. A great video has the potential to turn readers into customers quickly, something a few pages of text cannot achieve.


8. Schema Markup

Schema markup is provided only for sites that appear on the first page of search results. You can use this feature to pack in loads of information about your site for your customers. You should make the schema look as professional and attractive as possible. You can add a reviews schema, complete with ratings, to increase the credibility of your travel website.


A website is an absolute must for a travel business, but merely having a site will not improve your search engine rankings. It is important to spend your time and effort in SEO for your travel website, which can dramatically transform your business. SEO for travel website has the potential to increase your site’s visibility, improve credibility, build engagement and take the sales graph high.

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