SEO Perth

The majority of the web users searching for information on the internet do not go beyond the first search engine results page, to find what they are looking for. Research shows that the websites appearing on the first page of the Google SERPs receive 95% of the web traffic while domains on the second and third pages together receive the remaining 5% of web traffic. Moreover, 90.63% of a billion web pages pertaining to different businesses, do not receive any traffic at all. 

Thus, in order to make sure that your website is fully optimised according to the changing Google algorithms and ranking policies, SEO or search engine optimisation is extremely important. SEO helps your website to achieve a high ranking on the first page of Google SERPs. With the right SEO practices, the credibility, and visibility of your web increases, fuelling a staggering growth in organic traffic and conversions. Infidigit’s SEO Perth experts will aid you in achieving this, and much more.

The URL of any website starts with either HTTP or HTTPS. HTTP stands for HyperText Transfer Protocol, whereas HTTPS stands for HyperText Transfer Protocol Secure. URLs starting with HTTPS indicate that the website has a certificate of authenticity that makes all data transfers and exchanges over the website secure and protected.

Keeping in mind the privacy and data security concerns of all users on the web, Google gives more importance to websites that have URLs starting with HTTPS. If a website’s URL starts with HTTP, its optimisation is compromised, and it does not rank high on Google SERPs. URLs starting with HTTPS on the other hand have a positive impact on SEO. Our SEO Perth experts will help your website obtain the HTTPS certificate and improve its ranking.

Although coding is an underrated component of SEO, having your website efficiently coded has many benefits that ultimately contribute to the optimisation of your website. For instance, validating the code on your website helps search engine crawlers and spiders to discover and index it. Coding also lets websites have a clean URL with relevant keywords. The SEO experts Perth will fix the code for the URL of your website so that it does not have any unnecessary characters. Checking and updating the code of your website regularly can help to improve site speed as well. Having codes for alternative descriptions of non-text content also helps search engine crawlers to index your website. 301 redirects can also be set up with the help of a code, to avoid any loss of Page Rank. Thus, proper coding is a vital part of any SEO campaign, and our SEO Perth company takes proper care of it.

Conducting a proper search engine optimisation service for any website requires a number of SEO tools. For instance, our team of SEO Perth experts will use the keyword research tools in order to learn about which keywords are ranking number 1 on the Google SERPs, the keywords that your competitors are targeting, so on and so forth. Our team will also use the most updated and efficient SEO tools for your website’s on-page optimisation that involves tasks like adding titles, meta descriptions, and redirecting URLs, to name a few.

Technical SEO tools required to improve the technical aspects of your website, link-building to have your website linked through authoritative backlinks, analytical tools required to analyse data on the website, rank checking tools, etc. are used to improve the overall health and performance of your website. A few proprietary SEO tools used by the consultants at our SEO Perth company include SEMRush, Ahref, Screaming Frog, Keyword Planner, Google Analytics, Google Search Console, etc.

After conducting a thorough audit of your website, our SEO specialists will tell you the architecture and code gaps of your website. If required, they will also make the necessary changes to your website architecture. An architecture audit and structure review will reveal the potential of your website.

The SEO Perth experts from Infidigit will figure out the best possible layout for your website, including a compact menu, efficient internal linking, and organised content hierarchy. Having an optimal architecture will improve the user experience on your site, leading to increase in their average time spent on the site, and drive conversions.

The content on a website is crucial because it reflects what the business or service is all about. Quality content is the integral part of the website without which it cannot drive organic traffic or increase conversions. On the other hand, poor quality content will only increase the bounce rate of your websites, decrease the ranking on Google SERPs, and reduce its online credibility and visibility.

Your content will either convince or discourage your customers from purchasing your solutions and services. In order to transform passive visitors into prospective customers, you need to focus on creating original and relevant content. Every piece of content, be it text, or non-text like images, videos, and infographics, should be backed with extensive research and should be optimised for search engines. Our SEO Perth team will help you improve the quality of the content on your websites, by aligning it with the latest SEO trends that drive conversions. They also remove any thin or duplicate content that might harm your page ranking. 

Google regularly penalises the websites that fail to meet the standards of its latest algorithms and ranking policies. Penalties significantly lowers the ranking and credibility of a website,  impacting its organic traffic and revenue generation negatively.

With the right SEO company in Perth at your service, your website can recover from any Google Penalties in time. To begin with, it is important to analyse all the backlinks on your website. The backlinks from low authority and spammy websites should be removed and disavowed completely. The SEO consultant Perth will also improve the quality of content on your website by removing any duplicate or thin content. Keyword stuffing can also cost your website a Google Penalty. Thus, our SEO SEO Perth experts will make sure that your website targets only relevant keywords. After optimising the website in accordance with the algorithms, the SEO expert Perth will send a ‘Reconsideration Request’ to Google explaining all the steps taken to improve and update the content on your website.

At Infidigit, we have a team of experts who are fully acquainted with all the intricacies of link building while optimising your website. Our team at SEO Perth focuses on creating sustainable and customised link-building strategies with white hat techniques that make your website achieve top ranking on Google SERPs. We provide authoritative and high-quality backlinks from relevant domains to your website. Regardless of the niche of your business – be it finance, e-commerce, B2B services, gaming, education, and many more – we have professional link builders for you.

We collaborate with influencers, bloggers, and an extended network of digital PR to increase the visibility of your website on all social platforms, drive web traffic from each possible network, and to increase your social signals. We also share easy to read and organised link building reports with you that contain details about elements like direct links, dates, anchor text, nofollow attributes, etc.

Despite having an in-house SEO team, you should always consider outsourcing your SEO activities. SEO includes a wide array of services such as on-page SEO, off-page SEO, content writing and marketing, link building campaigns, social media marketing and much more. An in-house SEO team will rarely have professional expertise in each of these aspects of SEO. But when you outsource your SEO, you can be ensured that a dedicated team of professionals is working together on every single component of SEO, so as to rank your website higher than all your competitors.

The SEO Perth agency will share reports on the performance of your website and site traffic regularly. If you notice that a particular strategy is not working for you, you can count on the outsourced team to come up with innovative solutions. An in-house SEO team lacks the experience and innovation that comes with working with multiple clients over the course of years.

An efficient and well-planned SEO campaign will produce concrete results in a few months’ time. A good SEO strategy will improve your website’s ranking on the Google SERPs, attract much more organic web traffic, expand your brand’s online visibility, and ultimately, drive in increased conversions.

Keeping an eye on several factors such as the engagement metrics, conversion rates, the average time spent by visitors on your website, the number of pages navigated per visit, bounce rates, scroll depths, organic search traffic, keyword rankings, click-through rates (CTR), etc. can give you a clear picture of how far the SEO strategies have been successful in optimising your website.