SEO Brisbane

This is the era of a full-fledged digital transformation and evolution. Given the current scenario, the world has become heavily dependent on online services and solutions. Customers now avail of every possible product and service with a simple touch on their phone screen. In fact, research says that over 51% of smartphone users discover new brands and products while surfing on their phones. A business with no online presence might not exist at all, because all the money might be going to its competitors online. 

As a digital marketing service in Brisbane, Infidigit increases its client’s online visibility and brand credibility. Our SEO services in Brisbane includes social media marketing and influencer outreach campaigns, that help to drive traffic to client’s site from all social platforms. With increased online visibility, the website experiences high-rate conversions, increased engagement from targeted web traffic, increased revenues, and an enhanced reputation for the brand.

It takes at least a few months to see concrete results from an SEO campaign. However, there are a few Key Performance Indicators (KPIs) that our SEO Brisbane experts at Infidigit use to measure SEO success. 

The very first KPI that our SEO Brisbane company uses to measure the success of an SEO campaign is the increase in impressions. It refers to the number of people that are shown on a website on the Google SERP. The higher the number of impressions, the more growth in brand’s online visibility. Website’s ranking on the Google SERPs is another KPI we use to measure SEO success. The primary and competitive keywords that our team in SEO Brisbane target for the website affect its ranking. Organic visits, web traffic, as well as conversions are also important KPIs that we keep in mind while measuring the success of our SEO campaign.

Trust Infidigit’s SEO Brisbane team to follow Google Guidelines to the T. Our team of digital experts at Infidigit keep themselves updated with the Google Webmaster guidelines. They optimize websites keeping in mind every guideline listed down by Google. 

At Infidigit, we focus on long-term sustainable results and benefits from our SEO campaign. Our team of SEO Brisbane professionals is strictly against using any black hat SEO techniques that are against Google guidelines. We exclusively use white hat SEO practices. We make sure that the content on clients’ website is original, grammatically correct, relevant, and not stuffed with keywords. We provide high quality and industry-relevant backlinks from authority websites.

SEO is not dead. In fact, it is more relevant now than ever before. Google witnesses around 6 billion searches per day. Research shows that 75 percent of web users never scroll beyond the first page of search results. Thus, websites on the consequent pages of the Google SERP receive significantly lower organic web traffic. 

Businesses and agencies are still investing in the right SEO company and strategies that would help them rank high on the Google SERPs. In fact, it is expected that in 2020, multiple companies and businesses in the US will spend over 80 billion dollars in SEO. Only with the right SEO practices, a website can beat its competitors and increase its online visibility. Increased visibility leads to increased organic web traffic, which in turn generates revenue. It is important to remain updated with frequently changing Google algorithms and SEO trends. Thus, SEO is not dead at all. It keeps evolving.

On-page SEO includes all SEO measures and practices that are undertaken on the website itself. This includes factors such as keyword optimization, meta description, alt text, title tags, SSL, URL structure, internal linking, page performance, so on and so forth. The content on a website should be keyword optimized according to their relevance and search volume. The meta description should give a precise idea about the content on the page. Alt text and title tags for images and videos should be optimized. The URL of a website should contain important keywords and be clean.

Off-page SEO on the other hand refers to optimization factors that exist outside of a website. This includes factors such as quality backlinks, domain authority, social media promotion, visibility, and so on. The website should have high authority and quality backlinks from relevant sources. The domain authority should be high, and the content should be well-marketed with the help of influencer posts and digital PR.

Google penalty refers to the negative impact on a website’s visibility and ranking, either due to an algorithm update or a manual review. Google penalizes websites that do not meet the standards of its webmaster guidelines. To avoid any Google penalties, it is important that a website is updated and optimized according to the latest Google algorithms. 

Google gives priority to quality over quantity. The Google Panda update of 2011 ranked websites with quality and original content over those websites with poor, duplicate, or irrelevant content. The SEO practices used for optimizing a website should be in accordance with white hat techniques. The Google Penguin update of 2012 penalized websites that used black hat SEO techniques such as low authority and spammy backlinks, stuffing keywords in a web page, and generally using unethical techniques for a higher ranking. 

Our SEO consultants in Brisbane offers Google penalty recovery services to fix these issues and re-index websites for a higher ranking.

Our team at SEO Brisbane has extensive experience in the SEO industry. Our SEO specialists are always updated with the SEO industry. Google algorithms and ranking factors keep on changing often. In fact, in 2018,  Google reported an average of 9 updates per day. Our dedicated team keeps itself acquainted with each of these updates and works accordingly in order to optimize a website to its best potential. 

With changing Google updates, the SEO trends keep changing and evolving as well. For instance, image, video, and voice search optimization is a much more important part of SEO trends in 2020, than it was ever before. Our SEO company in Brisbane is always ahead in the game when it comes to any changing trends in the SEO industry. As an owner of a growing business, you can trust Infidigit to be the best SEO agency in Brisbane.

Domain authority is a number given to a website that determines its strength and authority. The number can be anything on a scale of 1 to 100. Websites having a higher number on this scale have higher domain authority. Google gives preference to websites having higher domain authority over websites with lower domain authority. 

It is measured on the basis of various factors. These factors include the time- period for which a website owner has had the domain name for, the number and quality of backlinks that link to that particular domain, the number of 404 pages, so on. 

With the help of our SEO services Brisbane, owner of a website can improve its domain authority significantly. Our professional consultants work on all the above-mentioned factors to have an increased domain authority for a website, thus helping it achieve a high rank on Google SERPs.

There is no ultimate answer as both SEO and PPC have their respective pros and cons. 

SEO generates long-term and scalable results. Secondly, it is rather inexpensive compared to PPC. However, if you want quick results, SEO is not the strategy for a website. SEO strategies can take 3 months to a year to show desired results. PPC generates results much more quickly than SEO. Moreover, it is extremely targeted in terms of the types of visitors it drives to the website. However, PPC as a strategy can be expensive It also loses its effectiveness over time.

You can choose any one of these strategies based on your situations and objectives. For instance, if you are launching an innovative solution, or are preparing for a one-time event, PPC is best for you. However, if your objective is to remain at the top-ranking and keep generating revenue over time, you should opt for SEO. 

Depending on your specific needs, you can avail of either of these strategies at our SEO company in Brisbane.

Advanced SEO refers to any SEO strategy that goes beyond basic SEO practices. Advanced SEO practices are much more than optimizing a website’s content, architecture and link building strategies. 

For starters, having a mobile-responsive website is a significantly advanced SEO strategy. This is because Google gives preference to the mobile version of a website over the desktop version. Secondly, it is important to optimize the website for increased page speed. In addition to this, the content should be optimized in a way that it appears on the featured snippets on the Google SERPs. Apart from these, optimizing a website’s video content is a significant part of advanced SEO. According to a study, people watch an average of 1 billion hours of content on YouTube every day. Leveraging these strategies require professional expertise and in-depth technical knowledge of SEO practices.

Google has about 200 ranking factors. While each of these factors has its own significance, there are a few factors more important than others. 

The most important and popular Google ranking factor is backlinks. The number and quality of backlinks on a website affect its ranking on Google SERPs directly. Backlinks from high authority websites act as a signal for website’s credibility and relevance. Mobile-friendliness and mobile responsiveness are important Google ranking factors. User experience helps Google rank websites as well. Google uses RankBrain to analyze the click-through rate, bounce rate, and dwell time of users on a website. Using these statistics, a website either ranks high or low on the Google SERPs. Domain authority, optimized content, social signals, and page speed consist of a few other important Google Ranking factors.

Duplicate content on a website can be bad news. Although duplicate content does not cost a Google penalty, it can sure affect the SEO and ranking of a website on the Google SERPs. 

Google gets confused with duplicate content. The search engine does not, or has difficulty identifying which website or web page to index and rank for search queries. Thus, a web page having the exact same content as your website, can rank higher on the Google SERPs even if your website had the original content. The web pages on your own website might have duplicate content from other pages. Thus, our SEO Brisbane experts makes sure that each page has a unique URL, page title, headings, titles, and meta descriptions. They also check for any external duplicate content lest your website gets a manual penalty from a reviewer at Google.

Our SEO Brisbane team is committed to using white hat SEO techniques exclusively. We have a strict policy of implementing ethical SEO best practices for all our clients. For years on end, our dedicated team has produced long-term and sustainable results from our SEO campaigns. At no point do we encourage manipulating Google Algorithms with unethical and black hat SEO techniques like keyword stuffing and spammy link-building strategies. As a global SEO company, we have a proven track record of working with esteemed clients. We do not risk their reputation by indulging in black hat techniques.

Our SEO company in Brisbane has a dedicated team for all your SEO requirements. Our team of professional digital experts at Brisbane perform a thorough audit of client’s website, understand their short-term and long-term goals, and plan a customized SEO campaign accordingly. The niche of your website hardly matters. It could be anything from finance, banking, B2B to gaming, and education – we have a team of experts ready for you. Moreover, each team is headed by a dedicated project manager whose only goal is to produce results. After implementing varied SEO strategies, our SEO Brisbane team will also regularly track the performance of a website and share reports with the respective client.

Depending on the specific needs and goals of your business, you could start with  pay-per-click (PPC) strategies while doing SEO for your website. PPC is an extremely targeted practice. This means that it drives a specific set of web traffic to your website, thus increasing your brand awareness among your target audience. It is a much quicker way to increase the visibility of your website. Thus, if you want quick results, you can start with PPC while doing SEO.

However, PPC is an expensive and short-term strategy that does not remain effective for long. It is always smarter to invest in an SEO campaign for sustainable and long-term results. With the right agency for availing SEO Brisbane services like Infidigit, websites can have a well-balanced optimization from both PPC and SEO strategies.