Myntra Personal Care SEO Case Study

How Myntra Increased Its Sessions For Personal Care Category By 499.11% Via SEO

About Myntra

With more than 3000 Brands and nearly 6 lakh products, Myntra is the one of the most well-known fashion and lifestyle e-commerce platforms in India.

What was Myntra looking for?

  • Increase Organic Sessions by 65%
  • Improvement in ranking
  • Acquiring new users

What Infidigit Provided them ?

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Increase in Organic Sessions

Over time, Myntra has been able to increase their sessions through organic channels with the help of the Infidigit team. In this process, we also improved their visibility on SERP organically.

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Increase in Organic Users

Myntra also managed to increase their user base with help from the Infidigit team. The numbers now look convincing enough to say Myntra has gained popularity in the Personal care field as well.

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Increase in Organic Revenue

Over the years, Infidigit helped Myntra enhance its clicks through an organic channel (SEO). In this process, we also improved their ROI via organic media drastically.

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Improvement in Keywords Rank

Showcasing our knowledge in technical & on-page search engine marketing by executing a 64% improvement in rankings, the number goes from 178 to 351. Simultaneously, we additionally stepped forward the range of users, revisiting their website.

Awards won

Industry applauded the Myntra & Infidigit team’s collective efforts, which manifested the desired outcomes and awarded the team with a couple of awards in years.

How Did We Achieve These Results?

SEO needs competitor analysis. The millions of pages on a website can create challenges. Hence, we decided to focus our extra attention on content & title & meta descriptions of pages, which helped us optimize pages and improve our visibility on SERP.

Answering end-users queries with the help of FAQ schema and ‘How To’ schema increases CTR and respective keywords ranking.

We performed content gap analysis in this process and made the content more informative, valuable, user-friendly &, most importantly, SEO friendly. Static content gave a boost to the informative content on the website which helped us in ranking better whereas dynamic content gave a boost to featured snippets.

A deep study & analysis was performed for the keywords falling under the personal care category, where we focused more on a particular set of keywords rather than working on all. The focus was more on the keywords which had the potential of bringing more traffic to the website.

We performed backlinking activities based on the target keywords which were not ranking better. We managed to create backlinks from multiple sources with multiple types. Guest posting, Q&A, PPT submission, Article submission, social bookmarking were the types of backlinks that we created from authoritative websites.

Some Snapshots



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