The owners of businesses or blogs/websites these days are obsessed with search engine optimization or SEO. You too may have considered jumping onto the search marketing bandwagon by hiring a team of professionals or getting an SEO company on board at some point in time. But do you know what exactly SEO can do for you? We lay it out straight in this in-depth post about the various benefits of SEO.
Table of Contents
What is SEO?
Search engine optimization (SEO) is the process of getting organic traffic to your website and improving your ranking on the search engine results page.
It requires the creation of high-quality content, monitoring the technical health of your website and earning backlinks from other websites to your site, maintaining your website’s local search presence, and more.
Why SEO is Important
SEO is as much about search engines as it is about the people using the search engine. It is all about increasing visibility and making it easier for your customers to find your business when they are searching for products and services you offer. The reason why SEO is important is that your ranking is invariably connected with your visibility.
To increase visibility, you have to focus on what your target customers are looking for online, the solutions they are seeking, and the content and keywords they are using. To stand out from the competition and improve conversions, you need to prioritize the search engine optimization of your website.
15 Benefits of SEO for Your Business or Website
Although SEO takes time and effort, it is a gift that keeps on giving. Here are a few of the biggest SEO benefits:
SEO gives 24/7 Promotion
Search engine optimization does not depend on office working hours. Unlike paid advertising, organic, unique, and optimized content does not disappear just because you had a budget cut. As a result, your business can continue to reap the advantages of SEO 24/7, catering to your customers’ requirements even in your absence.
SEO will help promote your brand, build awareness, bring in quality traffic, enhance user experience, convert leads into loyal customers, and help you consistently rank high for organic keywords. It will also provide your business with the right kind of visibility and promotion it deserves.
SEO Gains More Clicks than PPC
The click-through rate of SEO is much higher than that of PPC campaigns. Besides, the cost per acquisition is also much less when using SEO than in PPC.
PPC ads might appear above the organic search results, but the clicks on the organic results are much higher. The reason for this could range from people’s trust in Google and distrust of sponsored links. They know which links are paid for and choose to trust the search engine to provide the best results. SEO is undoubtedly the better choice for conversions, long-term traffic, and ROI than PPC.
SEO Improves Your Site’s User Experience
Understanding what prospective users/customers are looking for is crucial. And this is not a one-time exercise as users’ behavior and expectations may change with time. If they do not find what they want on your site or are struggling to find it, they may leave your site sooner than desired and not come back again. Even Google keeps reinventing the way it finds and populates search information on its SERPs and has now become an answers site after understanding what its users want from it (the need to actually visit a site is fast-waning as you can find all the information you need on a SERP itself).
Google is constantly monitoring user behavior, including the time spent on a page or site, the bounce rate, etc. to decide if they had a good experience while visiting a site. This is one of the most important Google ranking factors in SEO and cannot be ignored. Even if you place in the top search results for a brief period but fail to wow the users who make their way onto your site, your search rankings are bound to suffer with time.
SEO Helps you Generate Quality Leads
When compared to any other marketing strategy your business might implement, one of the significant SEO benefits includes generating high-quality leads and improving conversion. In addition, a planned and customized SEO strategy will increase your leads, customer base, generate higher revenue and sales, build brand awareness and help you connect with your target audience.
By optimizing your home page and product content with high-ranking keywords, creating an active social media presence, and building authority, you can generate and convert the leads into sales.
SEO Increases Brand Visibility
The more relevant SERPs you show up at the top of, the more eyeballs you stand to grab, thus raising more awareness about your brand and your product or service offering. SEO helps you create sustained online buzz surrounding your brand, which in turn helps promote brand recall. With SEO, you can craft a definitive, standout brand voice that will help you connect with the user demographic you have in mind.
SEO Focuses Entire Marketing Funnel
SEO is neither a one-step process nor a one-off strategy. One significant benefit of SEO strategy is that it focuses on building content marketing strategies to complement every marketing stage. Understanding customers’ shopping journey is essential in defining an SEO strategy.
A robust SEO strategy will have customized content targeting each step of the funnel to provide awareness, evaluation, and conversion. Executing content strategies specifically for the top-of-the-funnel or the middle can also go a long way in establishing credibility and loyalty, leading to better lead generation and conversion.
SEO Builds Brand Credibility and Trust
Being featured among the top search results on Google means that the search engine considers you as a relevant, useful and genuine source of information/content and prefers you to other sites that are in the running. SEO helps establish the authority of your site through various practices like getting backlinks from other reputable sites in your field, optimizing on-page content, identifying crawl errors and broken links, improving your site’s user experience, etc.
While leading a Google user to your site is one thing, getting them to stay or keep coming back is quite another. SEO helps in achieving all of these goals while also working wonders for your brand’s credibility and reliability. But as is the case with most good things, this cannot happen overnight and will need continued effort from you.
SEO Amplifies PPC Success
When you invest in developing a sound SEO and PPC strategy, you get a cohesive campaign with significant chances of succeeding at the ranking war. PPC are paid advertisements and they appear right next to relevant searches thrown up by organic searches.
A PPC campaign might provide you with immediate results, but it can become expensive to keep up in the long run. However, online retailers can harvest successful keywords in the PPC campaigns and optimize their pages organically. If your website ranks high for paid and organic searches, it means you have better visibility and credibility among your customers.
SEO is the Largest Source of Site Traffic
SEO is one of the best ways to engage in inbound marketing. When users search for something that is related to your niche, domain, or industry, they know what they want and are actively seeking information/leads. SEO helps target a specific demographic and bring in quality traffic to your site while not being intrusive or annoying like TV ads or telemarketing, for instance. SEO is very customer-centric and can help you target a specific section of people online.
Google is the world’s most popular search engine, handling approximately 63,000 searches per second every day! This means that anyone with a desktop or smartphone and an internet connection visits the site to find answers to their search queries at least once each day.
The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO.
SEO Provides You Great Insights
SEO comes with great insights into your customers, including the times of the year, month, or day they are most active, the regions from which the most traffic originates, the language they use while searching online for information, etc. While you can use the Google Keyword Planner to know the keywords that are most relevant to your business or niche, Google Analytics will tell you a lot about user browsing behavior, their interests, etc. This will not only help you plan your SEO strategy but also course-correct in case you see new trends in user behavior.
SEO Does Not Involve Paid Ads
Low overall costs are one of the biggest benefits of search engine optimization. While most digital marketing professionals bank heavily on or strongly recommend one form of online marketing over another, we believe that a good combination of both paid and non-paid marketing methods is the key to success. While paid marketing accounts for around 15% of a website’s traffic, it may not always be the best course of action for smaller businesses that are just starting off and have budget constraints that make it difficult for it to take on the high per-ad costs. On the contrary, SEO needs only a one-time investment in human resources and can produce long-term results.
SEO Helps You to Attract Local Customers
Local search focuses on geo-specific searches and local business listings. It is very important for small and medium-sized businesses to have their site optimized for the location they operate in. Having a properly optimized Google My Business profile and knowledge graph panel, tailor-making your site content to answer local search queries, having more favorable local users’ reviews on Google, etc. can help you attract local customers. And if you play your local SEO cards right, you can target people in a specific pin code, city, or even state.
SEO Helps in High ROI and Conversions
SEO accounts for a large chunk of a site’s traffic, which means that there can be more conversions. Whether you want to get your site visitors to make a purchase, subscribe to your newsletter, or share your content on their social media handle, SEO paves the way for it all. SEO is highly quantifiable – Google Analytics can give you unparalleled insight into every small action that you take and tell you what is working and what is not. As SEO is cheaper than other digital marketing methods and attracts the most site footfall, its return on investment is considerable too.
SEO is a Long Term Strategy
This is one of the most important advantages of SEO – it can start showing results anywhere between six to 12 months from the date of implementation and hold good for years to come. And that right there is one of the top reasons you must invest in either a good in-house SEO team or look at outsourcing the work.
Keeping up With Google’s Search Algorithm Updates
Google releases hundreds of changes or updates to its search algorithm every single year to stay ahead of fraudulent or black-hat SEO techniques that have been designed to take advantage of it and gain better search rankings. This means that you must be up to date with all the latest developments in the field of SEO in order to hold on to your search rankings or continue to climb upward in SERPs. Most SEO professionals know exactly how any Google search algorithm updates can affect your site and can help you retain your advantage in organic search.
SEO vs PPC
There are major differences between SEO vs PPC. SEO focuses on generating organic results. PPC or Pay Per Click ads appear at the top of the organic results, or under them. The traffic from organic via SEO is free, whereas traffic from paid results are ranked by how much the advertisers are willing to bid for each click from a search result.
You may have the most amazing product or service offering, but it is of no use if people do not know about or discover you online. While you can always start working on your site’s SEO by following a few basic site hygiene measures, it may be a good idea to get professional help, especially if your business is expanding quickly. However, it is always good to stay in the know and be able to interpret SEO growth reports and gauge if your search marketing team or SEO company is doing a good job. And this is where following our blog on everything search marketing will come in useful!
Tell us if you liked this post in the comments section below and subscribe to our blog to know more about the world of SEO.
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131 thoughts on “What Are the Benefits of SEO?”
Thanks for the advice. I have enjoyed the post. Will keep hitting the topics of Google Pay Per click and Ecommerce SEO Services.
For search engines to recommend your business in top search results, it needs to be relevant, trustworthy, and demonstrate authority in your industry. It’s no longer about doing one thing right; it’s about doing everything right and truly owning the strategy, execution, testing, analysis, and course corrections needed to keep your website moving in the right direction-up.
Thank You, for sharing wonderful insight.
Amazing article!!! There always has been a discussion about what to choose.If it is the search engine optimization services or the fast results giver PPC. Good read has covered various benefits in accordance to SEO.
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Hi Deepthi. The benefits of SEO outlined here just go to show how nowadays every business needs to invest in Search Engine Optimisation, whether they do it themselves or outsource it. The use of the right SEO strategies is absolutely crucial for businesses that rely on maximizing organic traffic. If you’re not doing it properly, you risk losing money every day.
Thanks, Claire for sharing your valuable feedback.
I personally like your article and thumbs up to you for sharing such a defined knowledge. this guide helped me to learn SEO benefits. Thank you.
Awesome Article Thanks For Sharing It with us.
In Search Engine Optimization On-Page SEO defines the optimization process on the webpage rather than outside the webpages or site. It includes link building, URLs, image optimization, and other On-Page issues related to improving the website ranking in Search Engines like Google.
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Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment. SEO gets your business found, noticed, and loved.
Thanks for sharing. I`m glad to read this. Thank you.
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SEO is beneficial for your business and provides all the relevant information to your audience. With SEO your website drives more traffic, engage the audience, get online visibility, and generate leads for your business. SEO is a long term marketing strategy that your business continues to get profit from it.
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Thanks for writing such a detailed guide on SEO. This is a great post for new SEO learners.
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Actually there are uncountable benefits of SEO. And SEO is the one and only option for the best ROI. SEO is not that much costly as compared to other marketing strategies. So anyone can hire the SEO Firm or individuals for their business. Trust me, through SEO you’ll earn handsome money in just a short period of time,
I think this is a really great article, it was amazing.
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It was really interesting when you explained that SEO can help to bring a higher quality of traffic to your website. It seems like better traffic would mean that you are probably going to get more sales on a website than usual. It seems like you want to bring people to your website that actually want to buy something rather than just browse the web.
Thanks, Thomas. You are absolutely right. SEO is a process to outrank your competitors & get listed in the top organic search results. This results in higher website traffic & more leads.
Thanks for giving relevant content for digital marketing. This is very amazing and helps to get knowledge of digital marketing.
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Great blog! Search engine optimization rapidly increases website traffic and SERP rankings. I agreed with all points present in this blog.
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For search engines to recommend your business in top search results, it needs to be relevant, trustworthy, and demonstrate authority in your industry. It’s no longer about doing one thing right; it’s about doing everything right- and truly owning the strategy, execution, testing, analysis, and course corrections needed to keep your website moving in the right direction-up.
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Your post was awesome ! This content useful for all. Thanks for sharing wonderful information. Keep it write more.
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Thanks for this valuable information. SEO Services are a must for every business.
Thank you Alisha for sharing your feedback. Yes, SEO Services is a must for all the online businesses to gain higher rankings & traffic, which is very beneficial for long term growth.
Thanks for the information.
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Very well-written and quality content. Hope to see more SEO related articles.
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Very well written article. SEO is a long-term resulting technique. Using right techniques will take time but will deliver quality results that can hold a lot longer. SEO implementation on any website must be properly structured easily. This is very informative post.
Thank you Satyajeet for sharing your valuable feedback. Yes, SEO takes time but stands for long term. Check out our latest posts for more updates.
Your blog is very informative! The leading SEO technique is content. If the content is good, then you can do everything quickly.
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Your blog is very informative! SEO is the organic and best way to improve traffic and ranking of your website. The leading SEO technique is content. If the content is good, then you can do everything quickly.
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Thank you for this valuable post it was very helpful. I really appreciate your effort. please keep us update.
Very informative blog. I will surely keep these pointers in mind while working on SEO.
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Thanks for Sharing!I want to thank you for this Post, with the help of this blog I got a lot of information like quick SEO optimization tips for blog. Keep Posting
Can you tell me what are the best methods of building backlinks?
While SEO (Search Engine Optimization) may be an all-too-familiar term for most, there’s still that pressing need to keep learning about it. After all, it still stands as one of the most effective ways to increase your company’s web presence. With the competition of websites rising by the day, you must strive to make it to the top search results. Else, you aren’t competent with your site at all.
It is always beneficial for small businesses to invest in Search Engine Optimization strategies. The benefits of search engine optimization for small businesses make SEO a far better long-term strategy than other advertising techniques. It may take longer to master, but is worth the investment in cost and time.
Thank you for sharing your feedback Robert. Yes, SEO is very beneficial for a long term goal.
Thanks for sharing the best tips about SEO in your article. It really helps those who are struggling with SEO Services for their business. The content is very informative.
Thank you for sharing your feedback. SEO Services can be very beneficial for the long term if done right.
This is a Great post.
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Benefits of SEO :
1. SEO Provides High Search Traffic and More Conversions
2. SEO helps to create strong brand authority.
3. SEO helps to increase click-through rates and social promotion.
4. SEO is cheaper with higher Returns on Investment (ROI).
5. Stay Top Of Google’s Ever-Evolving Algorithm.
6. SEO enhances the user experience.
7. SEO also impacts the acquisition decision of your audience.
Thanks, Tinku for sharing your pointers on benefits of SEO.
Thanks for sharing this! Got to know some points I was totally unaware of. Keep sharing more like this.
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Such a best write up on knowing the benefits of the seo. I really loved it and thank you very much for sharing this with us. You have a great visualization and you have really presented this content in a really good manner.
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Businesses need SEO because it helps to provide their product / services to their customers as much as they can. It removes the limit of customers. All businesses must get SEO done.
Thanks for sharing your valuable feedback.
I agree with you. SEO is very important. Let me share my story with you. 6 months back I created a website. I was not getting any leads. I hired an SEO agency. Within 2 months I started seeing keywords ranking on 2nd page, traffic was also increasing and I started getting leads. I am happy and I must say that SEO especially during COVID-19 days and even after that, is very important for the online presence of your brand.
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Thanks, Suvajit, for sharing your valuable feedback.
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SEO is beneficial for our business. Thanks for giving relevant content sharing on SEO. Such a nice article for our growing business.
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There really are a lot of advantages that Search engine optimization can offer for businesses that need to be taken into account by more business owners. As the article points out, the increase in traffic is one of SEO’s key advantages. After all, SEO makes it easier for clients to find the website, which means more customers are likely to access it.
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Hey I have read your blog. SEO is very beneficial for small business
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Yes in new businesses, more than sales its important to expand and that’s how SEO is a big help to small businesses .this blog is very informative.
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its great article very informative and useful for small busineses
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SEO will show your site to customers who are looking for your services on search engines. The above benefits are great for any company. Keep sharing this informative content.
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Thank you, Avneesh for sharing your valuable feedback.