App Store Optimization Services

We customize ASO to ensure faster downloads by your targeted audience from Play Store & App Store. Best practices of ASO and SEO are implemented to increase quality organic downloads.

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App Store Optimization Services

Much has been written about SEO for websites but not enough focus has been on developing a robust app store optimization for applications. Every app deserves a well-thought-out strategy that ensures it ranks high on app stores.

Take this statistic, for example.

Close to 1.85 million apps are available on the App store, and more than 2.56 million are available in Google Play Store.

Have you wondered how you can stand out from this competition?

Regardless of how great your app is, it has to be discoverable for it to be successful. But, how do you make your app visible? By focusing on app store optimization.

Every time a visitor types in a keyword related to your application, your app should feature in the top results. In short, ASO means the process of getting your app the required visibility and downloads.

For instance, in 2018, it took users an average of 13.5 seconds to decide whether they wanted to install an app in Google Play Store and App Store. But, fast-forward to a couple of years and this number has shed about 3.5 seconds. Why it takes users less than 10 seconds now can be attributed to several factors. And app store optimization certainly plays a significant role in this regard.

Everyone wants their apps to rank on top of the store listings, but that requires devising an effective strategy. An app store optimization company is capable of helping you master the app store ecosystem by developing customized strategies focusing on visibility, ranking, traffic, and downloads.

Infidigit’s app store optimization services will get you higher views and downloads. Additionally, we make sure that suitable keywords are leveraged within the app for drawing high search traffic.

We provide the entire range of ASO services that are tailored to suit your business needs. We offer some of the most effective user acquisition and keyword research strategies and help increase downloads and ROI through data-based analysis and reporting.

Why Infidigit as ASO Service Provider

Being one of the premium ASO service providers in India, we always aim to increase traffic on our client’s mobile application by implementing the best of ASO strategies which we have learnt over the past few years. Here are some more strengths that help us to lead the ASO industry:

Dedicated Project Manager

No matter how small or big the project requirements are, we always have a dedicated project manager for every brand. The primary responsibility of the project manager to deliver high-quality results regularly.

Usage of best ASO tools

As a professional ASO agency, we only rely on the best ASO tools which provide us accurate data to help us optimize your app page and boost your rankings.

We increase your Revenue & ROI

Through our ASO services, we always aim to improve our client’s revenue which leads to an increase in their ROI. We aim to generate more customers to your app page to improve the downloads of your application.

Regular Reporting

We make sure that our clients are updated with the latest performance reports. These reports also help us to create a roadmap to increase the performance and results for your brand in future.

Make Your Website Rank Higher on Google

You are just one step away from ranking your website higher on Google!

ASO Services Includes

Keyword Targeting

The right keywords should be targeted for ensuring relevant search traffic on the app store.

Our team ensures that we search the title keywords with the heaviest search traffic for your category.
We constantly track and optimize your rank performance against your competition for the relevant keywords.
We use the best of breed tools to track search rankings, keyword analysis, and competitor updates.

App Store Audit & Reputation Management

We provide end-to-end support, right from optimizing your app’s architecture to rating and review analysis.

We ensure that your app has the size and update frequency which is favorable to the app store.
Our team works on reviewing the title, size, screenshot & icon analysis, crash rate analysis, category analysis, and iOS compliance analysis as part of our detailed review procedure.
We also perform an off-page review which includes download and install analysis, competitor analysis, and rating and review analysis.

Optimized App Store Description Page

We know that finding your app is only half the battle won, the other half is to convince the user to download it

We ensure that we clearly communicate your app’s value proposition and its uniqueness in brief.
We curate and post all the media releases and blog posts about your app to increase credibility.
We regularly update app descriptions as the app and allied features and services evolve.

Reporting

Our team shares insightful reports which keep you updated about your app’s visibility in the Apple App Store and the Google Play Store.

The report shares details on how your app fares against every important ASO factor having an influence on the Apple App Store or Google Play Store algorithm.
The report also features competitive benchmarking with other apps similar to yours. The report features comparison on keyword density and other important assets

App Logo

Most users often download apps based on how attention-grabbing the logo is. If your logo is easily recognizable, many users will download your application.

As an app store optimization company, our team of marketing experts will analyze your logo on various factors to ensure it includes all the elements needed to be successful.
Our app store optimization services include logo insights that will help you stand apart from your competitors and attract more users.

App Screenshots

Why are screenshots so important? Because a picture speaks a thousand words. Users are more attracted to visual images than plain written text.

Users spend approximately 3-6 seconds looking at your app’s screenshots to make a decision. Our experts will make sure that your screenshots are well optimized and attract your user’s attention.
We follow the best app screenshot optimization trends and practices and have the right technologies, resources, and tools to help your app get the attention it deserves.
Our team will conduct competitive research, analyze the results using the app store engagement data, and give you actionable insights to proceed further.

Optimize App Title

Our app store optimization services focus on improving your app’s visibility in app stores and increasing downloads.

Our experts will optimize your app title in a way that convinces people to click on your app listing and download it.
To do this, our team will optimize the app title with keywords that have a significant search volume.
We analyze your target audience and your competitor’s app store optimization strategy for better results. Our team will also make sure your app title meets all the app store guidelines, such as the character limit, relevance, and readability.

App Reviews and Ratings

Customer feedback is an integral part of the app store optimization process. As a result, both Play Store and App Store take feedback from customers very seriously.

Our app review and rating services will present your customers with enough opportunities to rate your app and leave their reviews without spamming them.
Our experts use the latest app rating and reviews management tools and techniques to track your application’s performance in terms of customer feedback.
With our services, you can also view, analyze, and manage your app’s reviews and ratings efficiently.

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FAQ’s on ASO Services

What is App Store Optimization?

App Store Optimization (ASO) is a technique used to improve your mobile app ranking within app store ecosystems like Apple App Store, Google Play Store, and Windows Store. It is also known as App Store Marketing or Mobile App SEO.

What is the primary goal of ASO?

The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.

Some techniques of ASO are quite similar to SEO. Optimization for the app name, title, and URL, keyword research for app searches, app rating and reviews generation, deep linking within mobile apps, CTR optimization, indexation of Apps in Google SERPS (search engine results pages) are some of the tactics which are variants of the ones used in SEO.

What are the core optimization elements of ASO?

App name, URL, and subtitle, keyword fields, ratings and reviews, downloads are the core elements to optimize in ASO.

What tools do you use for ASO?

We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.

Do I need to do some changes in my app to support ASO?

We have realized that most of the high performing apps in app stores are the ones that are constantly evolving while reflecting technology changes, updating with additional features, considering end-user feedback and other improvements. So we strongly suggest that you should update your app at regular intervals, take user feedback into consideration and accommodate it in your app design/framework, track ratings on a regular basis.

Do keywords in App Store reviews affect ASO?

Yes, they do. All the keywords in the app store reviews are indexed by the app store search engine. Hence, as part of our ASO services, we mine user reviews for getting more keyword ideas as they are full of ASO friendly keywords.

How does the app description affect ASO?

A quality and keyword rich app description support in ASO as its indexed by the app store search engine. The app description should showcase the best features of your app to ensure user engagement and increase in conversion rate. It should also include important keywords for which you want to rank for, along with emoji’s to make it attractive

What budget should I keep aside for ASO?

After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. Its a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you